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What is a moodboard?

A moodboard is a selected group of visual references used to clarify an atmosphere, material language or creative direction.

A working tool

Strong moodboards make selection criteria visible. Captions and a small palette help other people understand why each reference belongs.

Different from a vision board

Moodboards usually guide a creative direction. Vision boards often represent personal aspirations. Either can be useful when its purpose is clear.

Keep exploring your ideas.

Find a practical next step in the product documentation.

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